How to Use Facebook to Grow Customer Traffic & Sales in Your Business

Jul 26, 2010 | General

Facebook announced last week that they have surpassed 500 million users.  Depending on when you read this, that number could be a distant memory.

With that many people using Facebook, you’d think there would be more businesses out there that were actually making their businesses profitable with it, by either driving customer traffic through their doors, or being able to show the sales figures from the actual product they’d sold.

But that’s not the case.  Many owners use Facebook, but the traditional return-on-investment (ROI) is usually not to be seen.

Sure, I’ve spoken with New Media Experts who have said that you can’t measure the ROI with New Media like you could with traditional advertising, but my point is that IF a business can bond customers to them, AND also generate traffic and sales, wouldn’t that be valuable? Isn’t that worth knowing?

Of course, it is!

Recently my clients were asking me to post more information on how to use Facebook’s millions of people to really drive traffic and sales.  For that, I can’t just go read a book. Instead, I found someone who had already built her business using Facebook, and I asked her to share her techniques and secrets with me, and let me share them with others.  And Katie (the owner’s name), said “Sure.”

If you are a Member of our Destination University Student Center, you can now learn how one business owner took her women’s clothing boutique and used Facebook almost exclusively to drive her sales. In fact, this owner had so many followers and fans on Facebook, her totals were equal to 20% of her town’s entire population!

If you’d like to listen to the webinar:  “How to Use Facebook to Sell Product, Drive Traffic, and Minimize Ad Costs”, you just have to be a Member of our Destination University Student Center network.  You can learn how to join by clicking here.

One of the most valuable aspects of the Destination University Student Center is the willingness of successful, like-minded business owners who are willing to share their ideas and practices with others. No matter how many books I read, I will never catch up with the collective knowledge in this growing network.