Last Thursday I spent the day in Marshall, Michigan, speaking to nearly one hundred business owners from all over the State. Some owners drove in from over 4 hours away to spend the day learning how to turn their businesses into Destinations, capable of pulling in customers from far outside their marketplaces and keeping the locals spending money at home.
Owners started arriving at 7:30 in the morning, with some finally heading back to their businesses after 4:00 p.m. It’s tiring for me to speak all day, but my day is not nearly as long as it is for the owners who come to learn. All of the owners who attended took time to leave their businesses for an entire day, and when the workshop was done, most of them go back to their businesses to work on the tasks that are still waiting for them.
I’m always amazed by the dedication and work ethic and stamina of the owners in my audiences. These owners not only work hard, but they are also constantly critiquing themselves, always critical of their own shortcomings, always pushing themselves to achieve more, wanting to be better as owners and leaders in their communities.
If you’re an independent business owner who sees yourself in my description above, here’s something I want you to start doing: At the end of each day, I want you to take a few minutes to write down the major successes you accomplished in your day. Find a journal or a notebook that you can dedicate to this purpose and just grab it at the end of every day, and quickly jot down any major achievements you had that day.
Here’s why I’m asking you to do this: The owners I know don’t acknowledge their successes. Most owners are great at beating themselves up over the tasks they haven’t completed. They dwell on the mistakes they’ve made, and the opportunities that might have passed them by.
I think part of this is their perfectionist nature and part of it happens because owners expect themselves to create successes. When successes happen, they don’t dwell on them. They don’t pat themselves on the back when they knock something off their list; they just move onto the next unfinished task and the next challenge ahead.
Writing down your successes will seem foreign to you at first, but just take a couple of minutes at the end of each day and jot down any significant wins you’ve had. That’s it. Pretty simple.
One last thing: Try this technique for 1 month, and then, email me at [email protected] and tell me what you see happening.
We Have Seats in January and February’s Destination BootCamps
Every year, it’s the same: Our Destination BootCamp classes that are held early in the year always have the smaller attendance numbers than the ones that are held in the Spring and Fall.
Year after year this happens and my theory is that early in the year, owners decide to take certain steps to improve their businesses, but by mid-year, when sales haven’t grown like they wanted, owners realize that taking my class might help. Consequently, our later-in-the-year BootCamp classes always fill up.
There are plenty of advantages to taking our January 29-31 or our February 19-21 BootCamps: If you attend one of these classes, the smaller class size means that you receive more 1-on-1 assistance from me. The early BootCamp classes also give you the entire 2019 year to implement the changes you learned, which means you’ll most likely see a greater impact in your 2019 revenue figures.
Finally, my 2½ day Destination BootCamp is only held in Longmont, Colorado, and it’s the only way you can learn my entire 14-step Destination Business strategy that I’ve been teaching since 2002.
If you’d like to learn more about all of our Destination BootCamp classes or you’d like to register for these empty seats, just go to: www.DestinationBootCamp.com.
Thanks, everyone. That’s it for this week. Let me hear of your successes!