When a Market Analysis is Wrong

May 24, 2010 | General

I found this article written by a writer who attended my sessions years ago. I don’t remember reading it back then, but she makes some good points now.  Enjoy!

What if the market analysis that said your proposed new business would never make it in a community was dead wrong? What if the numbers that just would never work actually did? What if you were able to convert your passion into a niche-based profitable business? Every lender, investor, or even your best friend might tell you it seemed impossible, but that is not always true in the retail world of Jon Schallert.  Click here to read the rest of the article.

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