Open Lesson 1 Workbook

Lesson 2: Your Unique Positioning

2.1     The Foundation of a Destination Business – Key Objectives

Click here to watch this webinar with Jon Schallert

2.2     Mastering the Critical First Sentence – Key Objectives

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Open Lesson 2 Workbook

Lesson 3:  Your Leadership Responsibility

3.1     Your Leadership Responsibility – Key Objectives

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3.2     How to Find More Productive Hours in Your Week – Key Objectives

Watch this webinar with Laura Vanderkam

3.3     SUPPLEMENT:  Creating and Sustaining Motivation – Key Objectives

Watch this webinar with Andy Core

Open Lesson 3 Workbook

Open Lesson 4 Workbook

Open Lesson 5 Workbook

Lesson 6:  Create a Customer-Focused Business

6.1     Creating a Customer-Focused Business – Key Objectives

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6.2     Tools to Provide Amazing Customer Service – Key Objectives

Watch this webinar with Shep Hyken

6.3     SUPPLEMENT:  Creating a Customer-Focused Company – Key Objectives

Watch this supplemental webinar with Howard Hyden

Lesson 7:  Marketing Your Destination Business

7.1     Marketing Your Destination Business – Key Objectives

Watch this webinar with Jon Schallert

7.2     Loving the On-Line and Off-Line Complainers – Key Objectives

Watch this webinar with Jay Baer

7.3     SUPPLEMENT:  Telling Your Story to Grow Business – Key Objectives

Watch this supplemental webinar with Bernadette Jiwa

Open Lesson 7 Workbook

Lesson 8:  Collective Marketing

​8.1     Collective Marketing – Key Objectives

Watch this webinar with Jon Schallert

Open Lesson 8 Workbook